Caboodle: local marketing for bookshops

Caboodle is a one-stop-shop for bookseller local marketing. The rewards programme from National Book Tokens allows you to communicate with thousands of booklovers - for free! 90% of Caboodlers have told us they love local offers, with 66% saying that author events would entice them to visit their local shop more often ('How is Caboodle working for you?' survey, 2017).

Use Caboodle to quickly create attractive offers, such as news of events, author signings, book clubs, free coffee, children's events, discounts or promotions. These will:

be emailed automatically to Caboodle members local to your bookshop
appear on the Caboodle, National Book Tokens, Independent Bookshop Week and Books Are My Bag websites, and BA Bookshop Search app

Bookseller registration

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More information for booksellers

How Caboodle works for consumers

Caboodle encourages bookshop loyalty with loads of competitions and giveaways that appeal to book lovers as well as targeted local offers that support high street bookselling. In addition, Caboodle directly rewards the purchase of National Book Tokens with a free book – giving customers another reason to shop locally. Find out more about how Caboodle works.

Bookshop of the Month

Every month we pick the bookshop we think has the best Caboodle profile and the most varied and interesting offers/events to win our Bookshop of the Month award. Winners receive a luxury food and wine hamper, plus exclusive Caboodle POS. View this month's Bookshop of the Month and browse previous winners.

Help

Why not download our step-by-step guide to using Caboodle? If that doesn't answer your questions, you can get in touch using our online form.