Caboodle local marketing for bookshops

BookshopCaboodle is a one-stop-shop for bookseller local marketing. The rewards programme from National Book Tokens allows you to communicate with thousands of booklovers - for free! 90% of Caboodlers have told us they love local offers, with 66% saying that author events would entice them to visit their local shop more often ('How is Caboodle working for you?' survey, 2017).

Quickly create attractive offers and updates – such as events news, author signings, free coffee, discounts. These will then:

  • Automatically be emailed to Caboodle members local to your bookshop 
  • Appear on the Caboodle, National Book Tokens, Independent Bookshop Week, and Books Are My Bag websites
  • Easily shared via Facebook and Twitter, or your email newsletter




Already a member? Log-in and start Caboodling!


More information for booksellers

How Caboodle rewards work for consumers
Caboodle encourages bookshop loyalty with loads of competitions and giveaways that appeal to book lovers as well as targeted local offers that support high street bookselling. In addition, Caboodle directly rewards the purchase and use of National Book Tokens with extra value or a free book – giving customers another reason to shop locally. For more info, click here.

Bookshop of the Month
Every month we pick one bookshop with the best Caboodle profile and the most varied and interesting offers/events to win our Bookshop of the Month award. Winners receive a luxury food and wine hamper, plus exclusive Caboodle POS. Click here to find out more and see previous winners.

For a step-by-step guide to using Caboodle click here, or contact